Apple iTune Launched in India

At last the wait has finished for the Indian fans of iPhones as iTunes stores are launched in India with other 52 countries. All iPhone users of India were waiting for the launch of iTune stores as this way through which proud owners of Apple devices can download or listen to music or video in a legal way. According to the official announcement made by the Apple, presently the iTune will offer list of around 20 million songs from which user can purchase any number of songs as per his / her choice. From a long time people of different countries were waiting for this service to be launched in their respective country.

According to the official release the prices of the songs will range from Rs 7 to Rs 12 per song which will have latest Bollywood albums and the whole album will cost from Rs 70 to Rs120 depending on the demand and popularity of the album. There are many options available in iTune like you can rent and download a movie, the cost of movie differs as per the version selected by the user, like high definition version will cost somewhere around Rs 490 and same movie in standard version will cost around Rs. 290. If user does not want to pay that much price then the same movie can be rented for Rs 120 for High definition version and Rs 8- for standard version.

This is really a good thing but if you look at the present Indian market where lot of websites are offering latest bollywood songs for free of cost, one might feel that iTunes will not get the response what they are used to get in other countries. It is true that the digital music industry is growing and the revenue share is increasing but, when you have plenty of sites or blogs that offers you latest songs free of cost then why one will go to buy it. However, the iPhones users have welcomed the launch of iTunes warmly. Apple need to think innovative ideas to lure its customer on this new platform and make it a hit in the country.

If thought in other way this may be just the start of a revolution, because competitors like Microsoft will not sit quite and let Apple grab the market so easily and we can definitely witness the music service of Microsoft launching soon. It has already around 30 million tracks and it will have some more alluring features by next year. So, that also will be nice when we have competition, we will get good service at better price.

Presently the only competitor of Apple iTune is Nokia Music store, which is presently offering around 5 millions songs to its user and it is also offering the service to Flipkart digital music store. If the sources are to be believed, then Nokia music store is getting over a million downloads per day on its music store. This should be good news for the Apple Company and like Nokia did, Apple should plan something like exclusive release of audio albums on their platforms. Recently Nokia had done same thing with Priyanka Chopra’s debut album, it was exclusively released on Nokia Music Store and this is the right way of grabbing the market share.

Author Bio:

This is a Guest article by Chandu blogger from India runs various tech blogs like http://techwaffy.com/